Affiliates are a type of reseller that refer customers to a website. The affiliate receives either a flat fee for the referral or a percentage of the sale that results from their referral.
Most software affiliate systems are designed around the CPA model (cost per action) so that the affiliate is only paid for referrals that result in actual sales, as opposed to the CPC model, which incurs a cost per click regardless of whether there is a sale or not.
The two most common types of software affiliate programs use wrappers to track the referrer in the trial version, and cookies to track web based referrals.
The affiliate model has become very popular in the software industry and many developers can increase their sales by implementing an affiliate program.
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